Killian's Marketing Blog

Maybe Kaepernick is Useful After All? One day I was watching the news and came across a brand new ad by Nike, which included icon Colin Kaepernick. I thought this was very interesting to me because i'm a huge 49ers fan and I always appreciated Kaepernicks guts. ESPN's Senior Writer Darren Rovell's article "Poll: Nike Kaepernick as alienated some but hit target" shows how the ad had some speculation to have some backlash, but actually increased profits regardless of the ad being so "controversial". Throughout the entire ad displays several clips of many different children in different sports, succeeding regardless of the adversity that they face. Kaepernick is the one narrating the ad, discussing dreams, and the difficult situations real athletes have gone through, and where they are now. One in particular is a famous athlete named Serena Williams. "And if you're a girl from Compton, don't just be a tennis player, be the greatest athlete ...

This Is Killian I enrolled in BA223 (Principles of Marketing), for several reasons. One being that it is required for my management major at OSU, another is because i'm starting my own ecommerce business (Omniporium). This class is going to something that is very useful for me in terms of marketing my business to help save me money, and save me from a lot of guess work. I am a business major, i'm specifying in business management though. It has always been a dream, of mine to won my own business, and to make it a success and right now i'm on my way to achieving that dream. I'm most interested in learning about efficient and affordable ways to market my business. I don't have an incredible knowledge on the best ways to market it, so i'm really looking forward to learning about it. I'm also very interested in using my business for the marketing plan project we are going to have this term. I feel that project alone will help my business an extraordinary a...