Maybe Kaepernick is Useful After All?
One day I was watching the news and came across a brand new ad by Nike, which included icon Colin Kaepernick. I thought this was very interesting to me because i'm a huge 49ers fan and I always appreciated Kaepernicks guts. ESPN's Senior Writer Darren Rovell's article "Poll: Nike Kaepernick as alienated some but hit target" shows how the ad had some speculation to have some backlash, but actually increased profits regardless of the ad being so "controversial".
Throughout the entire ad displays several clips of many different children in different sports, succeeding regardless of the adversity that they face. Kaepernick is the one narrating the ad, discussing dreams, and the difficult situations real athletes have gone through, and where they are now. One in particular is a famous athlete named Serena Williams. "And if you're a girl from Compton, don't just be a tennis player, be the greatest athlete ever"
It is definitely an attention grabber, using many modern day, famous athletes, from several sports. Not only that, but each one of them are going through and discussing the real issues and life events they faced. This is shown by many athletes including a recent one-handed NFL rookie, Shaquem Griffin.
To me this is a very unique ad. The article by Darren Rovell mentions that the uniqueness of this ad did two things: drops sales nine percent, then raised is thirty-one percent. What made it unique was making the entire ad about the hardships and successes for many famous athletes, while the narrator of the ad was also someone who is coming back from facing hardships in his early life, and while in the NFL. Colin Kapernick is a person who was expected to ignite some negativity to the ads, while also grabbing the attention of the audience by being a public icon.
If I were the manager of Nike, I would have tried so also show some clips of Colin Kaepernick's life in the league, and the protest that he stands for. There was a lack of that in this ad, although it was a message that was unsaid. Given that anybody who knows what Colin stood for, or should I say took a knee for, will understand the significance of "Believe in something. Even if it means sacrificing everything.".
One day I was watching the news and came across a brand new ad by Nike, which included icon Colin Kaepernick. I thought this was very interesting to me because i'm a huge 49ers fan and I always appreciated Kaepernicks guts. ESPN's Senior Writer Darren Rovell's article "Poll: Nike Kaepernick as alienated some but hit target" shows how the ad had some speculation to have some backlash, but actually increased profits regardless of the ad being so "controversial".
Throughout the entire ad displays several clips of many different children in different sports, succeeding regardless of the adversity that they face. Kaepernick is the one narrating the ad, discussing dreams, and the difficult situations real athletes have gone through, and where they are now. One in particular is a famous athlete named Serena Williams. "And if you're a girl from Compton, don't just be a tennis player, be the greatest athlete ever"
It is definitely an attention grabber, using many modern day, famous athletes, from several sports. Not only that, but each one of them are going through and discussing the real issues and life events they faced. This is shown by many athletes including a recent one-handed NFL rookie, Shaquem Griffin.
To me this is a very unique ad. The article by Darren Rovell mentions that the uniqueness of this ad did two things: drops sales nine percent, then raised is thirty-one percent. What made it unique was making the entire ad about the hardships and successes for many famous athletes, while the narrator of the ad was also someone who is coming back from facing hardships in his early life, and while in the NFL. Colin Kapernick is a person who was expected to ignite some negativity to the ads, while also grabbing the attention of the audience by being a public icon.
If I were the manager of Nike, I would have tried so also show some clips of Colin Kaepernick's life in the league, and the protest that he stands for. There was a lack of that in this ad, although it was a message that was unsaid. Given that anybody who knows what Colin stood for, or should I say took a knee for, will understand the significance of "Believe in something. Even if it means sacrificing everything.".
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